The world seems like it’s moving faster than we can fully process — breakthroughs in business, medicine, technology and novel trends emerge every day.
In an era of increasing abundance, a valuable skill is discernment: the ability to accurately separate signal from noise in a realm of vast information, infinite options and countless opportunities.
Discernment becomes a genuine super power, helping us parse our modern experience in a way that maximises wise decision making.
How do we hone this skill? The hypnosis of group-think and the seductive pull into herd mentality are clear obstacles that can easily derail us.
When others rush into risky financial decisions, ignore ominous warnings and indulge in wishful thinking — wisdom is the ability to take a step back, pause and assess the situation with a clear and sober mind.
Learning to see through the fog and confusion that arise at critical choice points is more important than ever.
We experience internal discomfort when we sense something is amiss. Yet, when those around us remain unperturbed — obliviously heading towards a bad outcome — self doubt starts to creep in.
This conflict creates inner confusion, a cognitive dissonance that is challenging to reconcile.
Without resolute self-confidence we cast our doubts aside. Performing stunning mental gymnastics convincing ourselves to look on the bright side, searching for that silver lining.
Optimism is a powerful force, making our journey through life lighter to bear. It’s a favourable mindset when choosing our default setting. Donning rosy coloured glasses enriches our lives, making it more fulfilling and a whole lot more fun to be around.
When does optimism blur into foolishness? The line between the two must be clearly understood.
The Pessimism Aversion Trap
While reading “The Coming Wave” by Mustafa Suleyman, I encountered a term that brilliantly captures the problem:
“The Pessimism Aversion Trap — the misguided analysis that arises when you are overwhelmed by a fear of confronting potentially dark realities, and the resulting tendency to look the other way…”
Mustafa Suleyman – The Coming Wave
The moment I read this, it resonated with me. I began reflecting on times in my own life where I missed, or dismissed obvious warning signs because accepting them was too painful. I also made connections to events in societal contexts where similar dynamics played out at scale.
From small personal choices, to major societal decisions, we often engage in wishful thinking. When confronting uncomfortable realities, we’re vulnerable to succumb to wilful blindness.
Borne out of fear of being ostracised we fail to reconcile potentially bleak outcomes with an inherently optimistic world view.
I wanted to explore this idea further — to transform it into a mental model for navigating future situations wisely — partly because it hit too close to home for me. I remembered how I fell into this trap when I was building my first company.
Falling head first into the the pessimism aversion trap
Once I finished my undergraduate degree, I set out to launch a startup. We had an idea that I thought was bullet proof (Spoiler: it wasn’t): a student rewards program designed to help students pay off outstanding tuition fees. A win for them, and a win for the university.
As the business grew and evolved, we brought on new partners to take things to the next level.
One of them, was a truly gifted sales person — a skill that I lacked. It was captivating to watch the slick sales presentations impress potential clients.
When grand promises were made, I chalked it up to the nature of an ambitious start-up. But soon inklings of discomfort started creeping in: promises were being made to clients that we had no hope of delivering.
Picture me, 22 years old and brimming with optimism, sitting through meeting after meeting, cringing inwardly as he elaborated on features that we didn’t even have a prototype for.
“Oh, this is what fake it till you make it means”, I told thought, convincing myself to brush aside my growing concerns. I wasn’t going to be the one to stall our momentum.
Eventually my private concerns turned into a public showdown.
During an internal meeting — with most of our newly employed team watching — he launched into another yarn about products that we didn’t actually have.
I stole a glance at the team surrounding me. A mixture of admiration and excitement. This was the glass shattering moment for me.
Selling dreams to clients is one thing, hoodwinking our own team seemed downright idiotic.
I had enough. I decided to speak up:
“How exactly do we plan on delivering this, are we not getting a little ahead of ourselves?”
The room fell into a charged silence, filled with tension. He turned towards me, eyes flashing, barely containing the fury that was building up inside him.
In front of everyone he tore into me, mocking me as “Mr. Doom and Gloom”, condemning my lack of faith in “the vision”.
I was the sacrificial lamb — demonstrating what would happen if you refused to drink the Kool-Aide.
My stomach knotted. I felt trapped. Deep down I knew I wasn’t trying to kill the dream. I was trying to prevent us from destroying our credibility.
As the outburst continued, it was clear that nobody was going to step in. Was I the only one who saw the risk here — or was everyone just too afraid to speak out?
In this moment, I had a choice to make, swallow the humiliation and back down, or keep pushing for answers.
This was me falling into “The Pessimism Aversion Trap” in real time — hook, line and sinker.
Why is this so risky to fall into ? Why is it important.
If I recognised what was unfolding in the moment, I could’ve handled it more tactfully — course correcting problems that would eventually compound in a costly way.
Letting it slide would put our companies reputation at risk. I had poured an incredible amount of time and energy into this project, watching it implode in front of me would be devastating.
That’s why an aversion to pessimism is risky business. If the stakes are high enough, we can stumble into zero sum traps that we may never recover from.
Bad decisions that are the difference between success and regret. Checkmate choices that result in financial ruin, prison, or — the worst case — wiped out entirely, the regret can be overwhelming and the fallout heartbreaking.
Facing these dilemmas in our personal lives is challenging enough. But when group dynamics are involved it becomes exponentially more complex.
In these situations we are vulnerable to group think, allowing emotion to override much needed clear judgement.
And even if you are wise enough to avoid the trap, you will still share the fallout of a society that collectively stumbles.
There is no joy in being the lone voice of reason, when the consequences are tragic and widespread. “I told you so” rings hollow if livelihoods are destroyed and trust is eroded.
Wise decisions matter not only for us personally, but also for the well being people and communities around us.
History is littered with infamous examples of this type of error in judgment. In some cases like “The Challenger Disaster” it lead to the worst outcome possible. Others like the “The Tulip Mania”, “The Dotcom Bubble” or “The 2008 Financial Crisis”, while not fatal, still had disastrous consequences for many people around the world.
The way history repeats itself perplexes me. How many times have we fallen prey to financial bubbles that resulted in ruin? We con ourselves into thinking, this time, the situation is different.
Bob down the road just bought his third home and is on his way to becoming a millionaire. What? don’t you like nice things?

If you think I am being self righteous, don’t get me wrong; This is more for me than anyone else.
In that team meeting, all those years ago, I was trapped in this dilemma. Caught between knowing things needed to be corrected and the fear of being branded a pessimist, I faltered. I failed to act in a way that I can look back and be proud of.
This bad call was the first domino in a chain of events that I would come to deeply regret. I lacked the self-trust to stand my ground and before I knew it I was on a path that would lead to a multiplication by zero error.
A lesson I had to learn the hard way, and one that I don’t want to make again.
Understanding why this happens
At its core, decision-making boils down to two forces: the pursuit of pleasure and the avoidance of pain.
Each day our physical senses are bombarded with an influx of sights, sounds, experiences and feelings. Knowingly or unknowingly, our minds constantly filter this data executing many micro-decisions that are shaped by a simple calculus: “Will this make things better or worse?”
To cope, we rely on decision-making shortcuts known as heuristics. Through repetition, our nervous system begins to automate decision-making to conserve energy, freeing up cognitive resources for more complex decisions.
Delegating choice making to our engrained heuristics makes us vulnerable to errors in judgement. It is how we overlook warning signs that seem obvious in hindsight and is the reason we get blindsided when outcomes unfold in undesirable ways.
From an evolutionary perspective there is another force that comes into play.
We are wired to find belonging and create connection with other humans. Avoiding ostracism is deeply embedded into our primal neural circuitry.
A pre-programmed proclivity that suppresses our concerns when we feel the risk of being cast out is too high.
These default reactions operate on ancient evolutionary algorithms, designed and optimised for a world that we no longer live in.
Knowing this, it’s wise to find a new mindset that can inoculate ourselves against blind, unchecked optimism.

Optimism is valuable, but pitfalls do exist. Exercise Strategic Realism.
We know what pessimism aversion is and why it happens. What is the antidote?
Becoming a cynical and skeptical person is not appealing to me. I want to be optimistic about my life and the direction it is headed in. The challenge is to find a way to resolve this dichotomy wisely.
To this end, we can embrace Strategic Realism — A mental model to rely on when confronted with “The Pessimism Aversion Trap”.
It’s a tool we can use at our discretion, deploying it when neccessary, and then setting it aside when no longer needed.
A hard reality check isn’t negative — it’s smart. This approach allows us to consider each situation with healthy scepticism and curiosity, in doing so we remain open minded without labelling ourselves, or anyone else, as a pessimist.
Remaining centred and proactively seeking out both sides of an opportunity is wisdom.
Implementing Strategic Realism
1. Recognise the trap
Learn to spot the warning signs in real time.
- Does the opportunity seem to good to be true?
- Are people dismissing my concerns with ego/emotional manipulation or coercion.
- Is there any social pressure to “just go along’, even if it’s irrelevant whether you participate or not?
- Are others around you afraid to speak their minds
If these markers are present, it may be time to deploy strategic realism…
2. Reframe your mindset
- Remind yourself that taking a step back isn’t being difficult or negative. You giving yourself time and space to think slowly to protect your future and the future of those around you. This is wisdom.
- Stay open minded that some of the warning signs might be false or exaggerated. You are here to evaluate, so don’t condemn too quickly.
3. Dig into the downsides
- Uncover the worst-case scenarios, even if it feels uncomfortable.
- For each scenario ask yourself “If this does happen, can I recover from it, How catastrophic would it be if it came to bear?”
- Identify evidence and data points that confirm (or counter) your concerns.
4. Compare with past experiences
- Reflect on similar scenarios where blind optimism and groupthink led to negative outcomes.
- Identify patterns: do the circumstances match your current situation closely enough to be a genuine cautionary tale?
5. Check you intuition
- What is your gut telling you? Sometimes your intuition registers subtle cues your rational mind cannot fully process.
- Are your concerns easing off, or growing in stature as you gather more information.
6. Seek Diverse Perspectives
- Find, and talk to people outside of the echo chamber. A fresh perspective could highlight concerns you may have overlooked — or could reassure you that there is less danger than you think.
- Test the waters for transparency and accountability. If key stakeholders are evading questions, this could be a major red flag.
7. Propose mitigations
- If the idea is still promising, then you can explore ways to mitigate each risk.
- Aim to keep the upside intact, while addressing the pitfalls. What fail-safes, checkpoints, or escape hatches can you build in.
8. Make the call
- Once you have reviewed this, make your decision. If the downsides are too large, then its time to walk away.
- If you are unable to walk away, but need to take action. Prioritise your needs till they are resolved.
- Exiting is not giving up it’s refusing to gamble your future on situations that fail the reality check.
9. Return to optimism
- If the risk/reward is good move forward with confidence.
- Return to an optimistic outlook, but remain alert for signs that conditions are changing and new data emerges.
The Lessons I Learned
I attained this knowledge retrospectively, and the pain of my failure was humbling. It wasn’t this singular moment that caused the company to fail, but it was a pivotal one for me.
It did two things that would eventually compound into a long term loss:
- The partner I confronted believed he was showing the team that to be successful we must embrace optimism. The reality is that the team got a taste for what happens to someone who contradicts the narrative. Our public showdown handed employees a solid reason NOT to raise concerns. It was a foolish precedent to set.
- My personal failure to resolve this conflict in a healthy way was the first glimpse of avoidant behaviour that would be become a major lesson I needed to learn in my life. From that moment on, I began silently checking out, growing ever more resentful of the direction the company was headed in. In typical avoidant fashion , I would follow the script and find ways to exit the situation, all the while becoming ever more withdrawn.
In due time we parted ways. I exited the company that I co-founded due to irreconcilable differences, and the business folded a few years later.
I failed to trust my intuition and find the courage to course correct behaviour I knew was detrimental to our cause. The cost was time and effort wasted, and erosion of my own self-trust.
It taught me a hard lesson: blind optimism is not leadership — it’s delusional.
I am grateful that I realised this truth and I now know this: questioning isn’t negativity — it’s wisdom.
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